The Grupo Boticário Revendedores app is the current multi-brand channel for the group's independent sellers, tying together O Boticário, Eudora, Quem Disse Berenice?, and the wider portfolio. The Eudora Representante app effectively folded into it, so anyone who used to work Eudora orders is now inside the same tool. The channel is deep, the training content is real, and the commission tables update in-app. But no reseller app owns everything a Brazilian consultora needs — commission cadence, product mix, and payout speed vary across brands. The alternatives below matter for anyone diversifying, comparing margins, or looking to switch entirely.
This guide compares 7 Grupo Boticário Revendedores alternatives across Brazil's largest direct-sales beauty brands. Each one is a legitimate reseller platform with its own catalog, margin structure, and shipping rules.
Quick comparison
| App | Best for | Strength | Trade-off |
|---|---|---|---|
| Minha Consultoria | Natura and Avon in one tool | Two catalogs, one login | Cadence tuned to Natura&Co processes |
| Natura On: MyBusiness | Natura-focused consultants | Deep CRM and campaign tools | Single-brand catalog |
| Avon ON | Avon business management | Global feature set and dashboards | Newer interface with a learning curve |
| Minha Avon - Representante | Traditional Avon reps | Order and billing flow all in one | Legacy UI in places |
| Jequiti com Você | Silvio Santos group brand | Consumer-friendly pricing | Smaller catalog than the leaders |
| Racco Catálogos | Racco cosmetics consultants | Wellness and cosmetics mix | Regional distribution gaps |
| Mary Kay InTouch | Independent beauty consultants | Global training and business tools | Portuguese content behind Spanish variants |
Why people leave Grupo Boticário Revendedores
- Commission cadence. The Grupo Boticário payout timing follows a fixed monthly cycle. Anyone used to Avon or Natura biweekly cycles feels the wait.
- Catalog centralization. The multi-brand channel unified Boticário, Eudora, and QDB into one app. Reps who preferred the old Eudora-only flow lost some category depth in the migration.
- Territory rules. Grupo Boticário assigns resale zones that can throttle order volume for reps in dense areas.
- App-only promotions. Some of the best in-app coupons are for direct consumer buyers, not resellers, which can undercut the margin on the same items resellers stock.
The 7 best Grupo Boticário Revendedores alternatives
Minha Consultoria — Best for Natura and Avon in one tool
Minha Consultoria is the Natura&Co reseller app that ties Natura and Avon catalogs into a single dashboard. Since the two brands consolidated under the same parent, the tool handles orders, campaigns, and payouts for both without switching accounts. For a reseller comparing Grupo Boticário's multi-brand play, Natura&Co's answer is the closest structural match.
Best fit: Reps who want to work both Natura and Avon catalogs without maintaining two apps and two identities.
Where it falls short: Both catalogs run on Natura&Co processes, so the cadence tilts toward how Natura ran things historically. Old-school Avon-only reps sometimes prefer the classic Minha Avon flow.
Minha Consultoria vs Grupo Boticário Revendedores: Minha Consultoria wins on rival portfolio depth outside Grupo Boticário. Grupo Boticário Revendedores wins on brand recognition inside the Boticário retail ecosystem.
Bottom line: Pick this to work Natura and Avon side by side without switching apps.
Natura On: MyBusiness — Best for Natura-focused consultants
Natura On: MyBusiness is the Natura consultant tool built around Natura-only campaigns, order tracking, and exclusive content. The CRM layer for customer follow-ups is stronger than the multi-brand version, and the campaign calendar keeps reps ahead of the promotional cycle.
Best fit: Reps who work Natura exclusively and want the sharpest single-brand tool for the catalog.
Where it falls short: Single-brand focus means no Avon inventory access. Anyone selling across both brands is better served by Minha Consultoria.
Natura On: MyBusiness vs Grupo Boticário Revendedores: Natura On wins on single-brand depth and CRM. Grupo Boticário Revendedores wins on multi-brand catalog under one roof.
Bottom line: Pick this when your entire book is Natura and Avon isn't in play.
Avon ON — Best for Avon business management
Avon ON is the newer Avon reseller app that centralizes catalog, orders, promotions, and business dashboards. The tooling around order status and customer lists is more modern than the classic Minha Avon flow, and the global feature set brings features Brazilian reps didn't always have earlier.
Best fit: Newer Avon reps or anyone rebuilding their Avon business with the current platform.
Where it falls short: The updated interface has a learning curve. Long-time Minha Avon users sometimes prefer the older order flow.
Avon ON vs Grupo Boticário Revendedores: Avon ON wins on Avon-native tools and dashboards. Grupo Boticário Revendedores wins on the multi-brand shelf inside a single retail ecosystem.
Bottom line: Pick this if the Avon business is core and modern tooling matters.
Minha Avon - Representante — Best for traditional Avon reps
Minha Avon is the classic representante tool that Avon reps in Brazil have used for years. Order submission, boleto access, digital magazine sharing, and Bela's chat assistance all live inside. The workflow feels familiar to anyone who built their book before Avon ON existed.
Best fit: Long-time Avon reps who prefer the traditional flow and a UI they already know.
Where it falls short: The interface shows its age in places. Some newer campaign features arrive first in Avon ON.
Minha Avon vs Grupo Boticário Revendedores: Minha Avon wins on familiarity for veteran Avon reps. Grupo Boticário Revendedores wins on multi-brand catalog and modern in-app training.
Bottom line: Pick this when veteran-rep muscle memory beats a modernized UI.
Jequiti com Você — Best for the Silvio Santos group brand
Jequiti com Você is the reseller and community app for the Jequiti direct-sales brand, part of the Silvio Santos group. Consumer-friendly pricing on perfumes, personal care, and makeup makes it easier to land first-time buyers, and the catalog spans everyday essentials that turn over quickly.
Best fit: New consultors and anyone building a book with lower per-item price points to widen the customer base.
Where it falls short: Catalog depth is smaller than Boticário or Natura. Premium tiers are limited.
Jequiti com Você vs Grupo Boticário Revendedores: Jequiti wins on accessible pricing and a distinct brand identity tied to the Silvio Santos group. Grupo Boticário Revendedores wins on premium product coverage and multi-brand catalog.
Bottom line: Pick this to add a lower-price catalog on top of a Boticário book.
Racco Catálogos — Best for Racco cosmetics consultants
Racco Catálogos is the reseller catalog app for Racco Cosméticos, a Brazilian brand that blends cosmetics and wellness. The commission plan runs on repeat purchases rather than one-shot launches, which suits reps who want a steady book instead of relying on seasonal launches.
Best fit: Consultors who want a mixed cosmetics-and-wellness catalog with a recurring-purchase commission plan.
Where it falls short: Regional distribution has gaps outside the South and Southeast. Order fulfillment can slow at peak windows.
Racco vs Grupo Boticário Revendedores: Racco wins on the wellness overlap and recurring commissions. Grupo Boticário Revendedores wins on brand pull and physical store presence.
Bottom line: Pick this when the plan is a steady recurring book rather than launch chasing.
Mary Kay InTouch — Best for independent beauty consultants
Mary Kay InTouch is the global consultant portal that Mary Kay Independent Beauty Consultants use for orders, training, and business dashboards. Product tools, unit trackers, and customer-management flows are built to global standards, and the training library is deeper than most Brazilian competitors.
Best fit: Consultants building a Mary Kay unit or anyone who wants a fully international-brand rep experience.
Where it falls short: Portuguese localization sometimes trails the Spanish and English variants. The onboarding is more involved than a direct app signup.
Mary Kay InTouch vs Grupo Boticário Revendedores: Mary Kay wins on the international product model and training depth. Grupo Boticário Revendedores wins on Brazilian-market speed of restock and same-country supply chain.
Bottom line: Pick this for a global-brand consultant career with structured training and tools.
How to choose
Pick Minha Consultoria when the plan is to work Natura and Avon together in the same app — that's the closest structural rival to Grupo Boticário's multi-brand channel. Pick Natura On: MyBusiness when a rep is Natura-only and wants sharper CRM tools. Choose Avon ON for modern Avon business management or Minha Avon if the classic flow feels faster in daily use. Add Jequiti com Você to widen the price range with a lower-cost catalog, and Racco Catálogos when a wellness overlap matters. Pick Mary Kay InTouch if the goal is a globally structured consultant career instead of a Brazilian retail-tied program. Stay on Grupo Boticário Revendedores if the store network, in-app training, and multi-brand catalog under one login already fit the book you're building.
FAQ
Did the Eudora Representante app really merge into Grupo Boticário Revendedores? Yes. The Eudora reseller experience folded into the Grupo Boticário multi-brand channel, so anyone who worked Eudora orders now uses the Boticário Revendedores app.
Which app pays the highest commissions to a Brazilian beauty reseller? Commission tables shift often and depend on volume, category mix, and campaigns. Compare Minha Consultoria and Grupo Boticário Revendedores directly for the current campaign windows before switching.
Can I use more than one reseller app at the same time? Yes. Many Brazilian consultors run Natura, Avon, and Boticário side by side. Each brand assigns a separate rep account, and the apps don't conflict.
Do I need special training to become a Mary Kay consultant? Onboarding takes longer than Brazilian direct-sales brands, but the InTouch training library covers the required steps. Expect more structure and less improvisation than domestic programs.
Is Racco a legitimate reseller opportunity in Brazil? Yes. Racco Cosméticos is an established Brazilian brand with a formal consultora program covering cosmetics and wellness lines.
